Crystallize in Modern Ecommerce


Crystallize is an eCommerce platform with a new technical approach to the way eCommerce is modeled and built.

Unlike other solutions, which focus on the creation of customized online stores, Crystallize has developed a component-based approach that allows developers to create customized and scalable stores while reducing production times. Modern eCommerce

eCommerce has experienced unprecedented growth in recent years. According to eMarketer, global online sales are expected to reach $6.38 trillion by 2024.The COVID-19 pandemic fueled its growth and many companies have had to change their strategies and prioritize their online presence in order to remain competitive.In response to these changes, the industry has evolved rapidly with the emergence of new technologies and business models to meet consumer demands and needs, including the use of artificial intelligence (AI) and machine learning.

1.   Marketplaces

Marketplaces offer companies of all sizes the opportunity to reach a wider audience and thus expand their customer base. A marketplace is a platform that connects buyers and sellers through a commercial channel that allows them to transact directly with each other. Some of the best known are Amazon, eBay and Alibaba, but today, there is a wide variety of marketplaces dedicated to specific niches and industries.They often have sophisticated search algorithms and recommendation engines that can help connect customers with the products they are looking for, increasing the chances of making a sale.Marketplaces also offer a number of advantages to buyers: customers can browse a wide range of products from multiple sellers in one place. In addition, they benefit from competitive prices, as sellers often offer better deals in order to compete with each other.

2.   Owned channels

Owned channels are eCommerce platforms that companies build and control themselves, such as their own website or mobile app.

Unlike marketplaces, owned channels give companies full control over their brand, customer experience and data.

Creating and maintaining your own eCommerce channel can be a significant investment, including: web development, hosting, security.

Advantages of having owned channels:

  1. Build a unique brand identity

    . You can tailor your messaging and design to your brand values and connect with your target audience. This can help companies stand out in a saturated market.

  2. Collect and analyze data

    . Using tools such as Google Analytics, you can track customer behavior, identify trends and make data-driven decisions to improve your online strategy.

This may include optimizing the user experience, refining product offerings and improving marketing efforts.

  1. Pricing Strategy.

    Companies can offer promotions and discounts on their own terms, rather than having to abide by the rules of a marketplace.

What is custom eCommerce development?

Custom eCommerce development involves creating an online sales platform designed specifically for the needs of a particular company.

Advantages of customized eCommerce development services

From the design and layout of the website to the underlying code and functionality, a single, customized platform can be created.The ability to create a unique brand identity to design a unique user experience. This can help companies establish a stronger relationship with their customers. Greater control over metrics.

What is Crystallize and how does it work?

Crystallize is built with a headless architecture that allows you to create your own unique store experience and connect with customers in new and innovative ways.

With a wide range of tools and integrations, this platform makes it possible to easily manage inventory, process payments and offer customized promotions and discounts.

It offers other features designed to help companies stand out in eCommercemarketplaces, such as automated inventory management, flexible pricing options and seamless integration with third-party tools and services.


Crystallize innovates and improves product data management by using a PIM (Product Information Management) to centralize all product information, allowing for greater efficiency in data management and the creation of new product lists.

PIM systems are especially useful for companies that sell a large number of products through multiple channels. With this system it is possible to manage product information in a structured way, which helps to reduce errors and inconsistencies in the data. This, in turn, helps to improve the customer experience.

With PIM integration, Crystallize offers an alternative for creating eCommerce websites, using a GraphQL API and reusable components to create product pages.

Headless eCommerce

Traditionally, eCommerce platforms have been built using a monolithic architecture, where the frontend and backend are tightly integrated. This approach can be limiting because it ties the platform to a specific design and technology stack.

Another key feature and advantage of Crystallize is its headless architecture. This headless architecture represents an important advantage for Crystallize users, as it offers a more flexible, fast and adaptable solution in the development process.

Crystallize separates the backend logic from the frontend presentation. This allows companies to create their own unique store experience using their preferred frontend technology, be it React, Vue or any other.

CMS features

The content management system (CMS) that Crystallize uses is a software application that allows you to create, manage and publish digital content, such as web pages, blog posts and multimedia content. CMS features may vary depending on the specific platform, but there are several common features that are typically included:

  1. Content creation:

    allow companies to create and edit content using an easy-to-use interface, without the need for coding or web development skills.

  2. Content organization:

    they make it possible to organize content into categories and tags, making it easier for users to search and navigate.

  3. Workflow management:

    allows you to manage the content creation process, with functions such as content approval and scheduling workflows and version control.

  4. User management:

    A CMS allows companies to manage user roles and permissions, ensuring that only authorized users have access to certain content and functions.

  5. Search functions:

    include search functionality, allowing users to easily find specific content within the platform.

  6. Analytics and reporting:

    Analytics and reporting tools are available, allowing you to track metrics such as website traffic, page views and user engagement.

  7. Customization:

    enable customization of the appearance and functionality of the website or application, using features such as themes, plugins and widgets.

  8. Multilingual support:

    Many CMS platforms offer multilingual support, allowing companies to create and manage content in multiple languages.

Crystallize in modern eCommerce

Crystallize offers several advantages to companies operating in the modern eCommerce ecosystem. Among them, it offers a GraphQL API that provides developers with ways to access and manipulate data within the platform.

Multi-tenant architecture

This architecture allows multiple warehouses to be managed from a single platform. This can be especially useful for customers with multiple brands or product lines, as it allows them to manage their digital presence optimally.

Engineering and marketing

The platform is designed to enable the creation of engaging shopping experiences for users, while providing the technical capabilities needed to manage complex product catalogs and integrations with other systems.

By combining marketing and engineering, Crystallize delivers a seamless experience across all touch points, from the initial marketing message to the final purchase process. This approach helps you attract and retain customers, while improving your operational efficiency and scalability.

Composable commerce and Crystallize

Crystallize's headless and composable architecture conforms to the principles of Composable Commerce, a new approach to eCommerce that emphasizes flexibility and agility.

Composable commerce breaks down traditional monolithic eCommerce systems into smaller, more manageable components that can be interchanged as needed.

Crystallize's architecture allows it to integrate with multiple systems and applications, including third-party marketplaces, payment gateways and carriers, to create a customized eCommerce ecosystem that meets specific needs.

This flexibility makes it possible to create a seamless customer experience (UX) across all channels, from social media to email marketing to mobile apps.

Aplyca and composable eCommerce tools

If you want to implement a customizable eCommerce tool from the hand of experts, we invite you to contact us.

You may also be interested in:You may also be interested in: