Generic content
70% of visitors leave because content isn't relevant to their specific needs.
Web Personalization and A/B Testing
increase conversions up to 40%
Personalize every experience, validate every decision with A/B testing.
The challenges of digital experience
Generic content
70% of visitors leave because content isn't relevant to their specific needs.
Data-less decisions
Changes are launched based on assumptions without validating what actually improves conversions.
Total technical dependency
Marketing waits months to launch a simple change because everything requires development.
One size fits all
Same message for new visitors and loyal customers, reducing site effectiveness.
The real cost of not personalizing
Lost conversions
Generic content reduces conversions up to 40%. Users seek personalized experiences.
Marketing time wasted
Without testing tools, your team spends weeks implementing changes without knowing impact.
Lost opportunities
Without personalization, you lose the opportunity to convert visitors into loyal customers.
40%
fewer conversions
70+
hours/month on unvalidated changes
80%
prefer brands that personalize
The perks of A/B testing
Optimized conversions
Increase conversions up to 40% by showing relevant content based on location, behavior and device.
Data-driven decisions
Validate every change with A/B testing before implementing. Eliminate assumptions and maximize impact.
Marketing autonomy
Your team creates and launches experiments in hours without IT dependency. Intuitive drag-and-drop interface.
Automatic scalability
Manage multiple audiences and variants without impacting site performance. Cloud infrastructure.
Achieve personalization and A/B testing with Aplyca
Certified Contentful Partners
We've been partners since 2021 with direct access to Contentful team, premium resources and priority support.
Experience in complex implementations
Certified team with successful projects in leading companies across multiple industries.
Proven methodology
Discovery, agile implementation and continuous support. Measurable results from first sprint.
Cutting-edge tech stack
Contentful, Next.js, React and Vercel for high-performance personalization and scalability.
Our services
Personalization implementation
We configure web personalization with segmentation by location, behavior, device and customer journey.
A/B testing configuration
We implement testing framework with key metrics, statistical analysis and real-time dashboards.
Contentful integration
We connect Contentful with analytics, CRM and marketing automation tools for unified experiences.
Training and support
We train your team in personalized content management, test creation and results analysis.
Frequently Asked Questions
We have the answers to the most frequently asked questions about Personalización Web y A/B Testing para Contentful
Tech stack
