Ecommerce Trends 2022/23HIGH LEVEL TENDENCIES, BUSINESS.
Being aware of the main trends associated with Ecommerce has become a necessity: where is digital commerce headed?
Trends in digital commerce - Ecommerce
Companies are building and enhancing their Ecommerce businesses to meet the high expectations of customers from all over the world. Below, we outline the top trends for digital commerce during 2022/23:
1. Progressive Web Apps - PWAs
Progressive web apps are mobile apps that can be accessed through the browser. Companies like Twitter, Tinder and Uber use this type of technology that allows access to all the native functions of the mobile version.
2. Accelerated Mobile Pages (AMP)
Accelerated mobile pages are an initiative proposed by Google that optimizes the loading times of a website when it is used on a mobile device. This technology avoids the loading of unnecessary elements and allows the user to not have to wait a long time when accessing your website.
3. Single-Page Application (SPA)
These are web applications that run all of their content on a single page. This way you can offer a smoother and faster experience for the user.
4. API-first methodology
It works by developing first an application interface and then building products on top of it, such as a website or a mobile application. This facilitates and saves time for developers.
5. Personalization of content through machine learning
Customization is one of the central elements in digital commerce, as it allows to approach users in a specific way according to their needs. The combination of this strategy together with machine learning techniques accelerate the process of interaction with the user.
6. Low-code development
Low-code platforms are new website technologies that provide minimal use of "manual" programming, allowing the creation of applications in a simpler and more intuitive way.
7. Data security
The security of any web application is very important. Protecting digital information from unauthorized access, corruption or theft throughout its lifecycle is a critical task for all transactions associated with Ecommerce.
It consists of enabling a complete user experience with an application through a variety of digital touch points such as websites, mobile applications, chatbots, augmented reality/virtual reality or wearable devices.
The micro-frontend architecture is one that divides a web application into different individual modules, which run autonomously, allowing frontend teams the same level of flexibility and speed that microservices provide to backend teams.
10. Serverless Architecture
Serverless architecture allows you to build and run applications and services without having to manage the infrastructure. Servers are used, but developers don't need to know about them, they only need to write code to implement them.
It consists of establishing contact with the customer through all possible channels, providing a simpler customer experience at every touch point created. Integrating an omnichannel strategy provides important benefits: greater options for your customers, user retention, better revenue for your business, attention to a wider audience, and, most importantly, a closer communication that will allow you to know more about your potential customers and capture information to personalize their needs.
In Aplyca we offer solutions to adapt to the main trends in digital commerce. Contact us to discuss your needs and provide you with the best options for the development of your business.