CMS, WordPress & AI: Highlights from the Interview with Roger Williams
Felipe Jaramillo didn’t stumble into the digital world by accident. Born in Bogotá and raised among cables, modems, and early Macs, he discovered early on the magic of connecting people through technology. While most were still unaware of the internet, he was already setting up BBS servers from home and exploring Usenet with the curiosity of someone who knew the future wouldn’t wait. Although he studied business, it was code, content, and human connection that truly captivated him. In the middle of the 2001 global crisis, with no jobs in sight, he chose the harder path: founding his own company. That’s how Aplyca was born — with resilience, a clear vision, and the belief that Latin America could also lead in digital innovation.
Since then, Felipe has turned every obstacle into a learning opportunity. His experience spans high-traffic media platforms and enterprise-level systems, always driven by an obsession with efficiency, structure, and human-centered design. What began as necessity evolved into vocation: building digital solutions that not only work, but inspire. Aplyca is now the living reflection of that story — a company that blends cutting-edge technology, strategic thinking, and a deep understanding of the human impact behind every project.
In a recent interview with Kinsta, Felipe Jaramillo, founder of Aplyca, shared his insights on the future of CMS platforms, WordPress scalability, and the real impact of artificial intelligence on digital experiences.
WordPress: From Blogs to Business
Felipe sees WordPress as a disruptive tool that has democratized web development. However, he cautions that scaling it in enterprise environments requires strong technical teams and an advanced architecture that separates responsibilities: “let the CMS do its thing — move everything else to external services.”
From Traditional CMS to Headless and DXPs
Aplyca’s shift to headless architecture with platforms like Contentful marked a key turning point. Today, Felipe advocates for modular solutions that provide performance, strong content structure, and flexibility — without falling into the trap of complex monoliths.
What About AI?
Felipe distinguishes between two meaningful applications of AI:
Internal improvements to editorial workflows (summarization, suggestions).
Enhancing user-facing search and conversational experiences.
While the second is more complex, it also has deeper and longer-lasting impact.
In Summary
Felipe’s experience shows that digital success today demands strategic vision, technical performance, and constant adaptation. That’s the mindset at Aplyca: building scalable, connected, and truly valuable solutions.
To learn more about our work and strategic approach, visit aplyca.com or connect with Felipe Jaramillo on LinkedIn.
Watch the full interview here: https://www.youtube.com/watch?v=im5vOmCI33I