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The Client

DC Shoes is a multi-country and multi-language virtual store where very visual contents are presented to promote the purchase of sports shoes. DC Shoes is a company of the famous Quiksilver brand and the company marketed as Quiksilver, DC Shoes and Roxy , which sell a vibrant lifestyle.

The Challenge

DC Shoes has multiple international sites and each one of them had to create and maintain their own platforms, the content was not shared efficiently since there were different platforms for each brand and sport and the internal and agency costs for the maintenance and updating of the sites were very high for all the platforms that they had to manage simultaneously.

The Solution

The project consisted of creating and managing multiple portals worldwide that facilitates the exchange of content, is integrated with the e-commerce system , manages a database system for product and social network information and to allow a complex workflow that facilitates the preview and approval of content in the process of publication by different instances.
In addition, we incorporated a Quiksilver developer to acquire a suitable compression of the functionalities needs and possible evolutions of the solution.

Characteristics and functionalities to highlight

  • Within the CMS platform, the content focuses on product targeting and simple integration to create links with the almost 6 million fans on Facebook.
  • The site supports seven main sections, each in four different languages, which means more than 150 unique sections with dozens of galleries, videos and articles.
  • The background image is separated in foreground and background so that it maintains its quality in different viewing sizes.
  • The backend has been customized with an Amazon Web Services cluster that runs PHP, Varnish and Apache.

The Results

Since its launch, the site has increased the response time while the graphic and video content tripled. The new site also improved the global content exchange by allowing the sharing of selective and / or massive content of existing or new content for international sites, improved workflow for facilitate the preview and approval of multiple content versions and the integration with the GSI Commerce and Microsoft e-commerce platforms.
Also, a few months after its launch, the website was chosen as "Webpick of the Week" on the Communications Arts page and in November 2011, was selected as the site of the month by eZ System.