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Recognized technology executive and innovation strategist, currently CEO of Walk West, a digital marketing and content agency headquartered in Raleigh, North Carolina. He leads the integration of Artificial Intelligence and automation into brand growth strategies and digital storytelling.

He was named Tech Executive of the Year in 2018 by the NC Tech Association. He is an active angel investor and board member of organizations such as Aplyca and the North Carolina Technology Association.

He is considered a reference in GenAI implementation for businesses, frequently participating as a speaker at events such as the Adobe Summit and Future Fest Connect.

Business consultant specializing in Intelligent Process Automation, Artificial Intelligence, Software Asset Management, Process Mining, and Digital Transformation through his firms Softimiza and Botkers.

Digital influencer and Co-Founder of TECHcetera.Co, one of the most recognized technology blogs in the region.

Outstanding Colombian leader in technology and digital transformation. She has held senior management roles as CIO, CTO, and CDO at major corporations. She served as director of the National Digital Agency in Colombia, where she led key connectivity and state digitalization projects.

Her profile focuses on Artificial Intelligence, Data Science, project management (PMP), and agility. She is part of the Women in ICT community and the Women on Boards of Directors program at CESA.

She has recently participated in high-level events such as ANDICOM 2024 and the Infrastructure Summit 2025, focusing on how to empower traditional sectors through the use of AI.

He has led Terpel's technology strategy since 2020, standing out for the company's full migration to Google Cloud, the implementation of digital solutions for service stations, and the Vive Terpel app, which has more than 3.8 million users.

In October 2025, he was recognized by Forbes Colombia as one of the 25 best CIOs in the country. He is an expert in the implementation of Artificial Intelligence to optimize the customer experience.

Expert in high-impact digital solutions including digital experience platforms, cloud infrastructure, hybrid architectures, and E-Commerce.

He has achieved the modernization of technology platforms for large corporations across multiple countries.

He recently launched Aplyca Labs, a unit dedicated to experimentation with emerging technologies such as Applied Artificial Intelligence. He leads collaboration with global platforms like Vercel to optimize the web experience and the deployment of high-traffic sites in Colombia, Spain, and the United States.