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Logo Aplyca 20 years

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Digital ecosystems that connect all your channels in a seamless and personalized experience.

Advanced Digital Experience - Aplyca

Registration and Welcome

Greg Boone

AI and Trust: The New Rules of Marketing

Samir Estefan

How is AI Advancing in Latin America?

Lesly Gómez

Nelson Yobany Pabón

Digital Transformation with Impact: Strategy, Culture and Governance

Felipe Jaramillo

The Future of the Web and Software Development

Cocktail and Networking Lounge

Agenda

The future of the web in digital transformation

Next Web

Summit

Speakers

Accelerate your software development lifecycle with AI agents and specialized models.

Ultra-productive AI-Assisted development

AI-Augmented Development

The next generation of integrated and personalized digital experiences

Advanced Digital Experience

Advanced technological solutions that empower clients and operations teams using AI agents and generative AI.

Digital products powered by Generative AI

Smart Digital Products

Implement a conversational experience powered by AI on your website's actual content.

Conversational websites powered by Generative AI

Conversational Web

Digital Solutions With AI

, a digital marketing and content agency headquartered in Raleigh, North Carolina. He leads the integration of Artificial Intelligence and automation into brand growth strategies and digital storytelling.

Recognized technology executive and innovation strategist, currently CEO of 

 and board member of organizations such as 

He was named Tech Executive of the Year in 2018 by the 

 implementation for businesses, frequently participating as a speaker at events such as the 

 Software Asset Management, Process Mining, and 

Business consultant specializing in Intelligent Process Automation, 

 one of the most recognized technology blogs in the region.

 in Colombia, where she led key connectivity and state digitalization projects.

Outstanding Colombian leader in technology and digital transformation. She has held senior management roles as CIO, CTO, and CDO at major corporations. She served as director of the 

 Data Science, project management (PMP), and agility. She is part of the Women in ICT community and the 

Women on Boards of Directors program at CESA.

She has recently participated in high-level events such as ANDICOM 2024 and the Infrastructure Summit 2025, focusing on how to empower traditional sectors through the use of 

 app, which has more than 3.8 million users.

He has led Terpel's technology strategy since 2020, standing out for the company's full migration to Google Cloud, the implementation of digital solutions for service stations, and the 

 as one of the 25 best CIOs in the country. He is an expert in the implementation of 

cloud infrastructure, hybrid architectures, and E-Commerce.

Expert in high-impact digital solutions including digital experience platforms, 

He has achieved the modernization of technology platforms for large corporations across multiple countries.

 a unit dedicated to experimentation with emerging technologies such as 

 He leads collaboration with global platforms like 

 to optimize the web experience and the deployment of high-traffic sites in Colombia, Spain, and the United States.

Expert Bios

Next Web Summit is the event where technology leaders and experts share the real experiences behind digital change. Impactful conferences, stories, and conversations that inspire. Discover how the most innovative organizations are redefining the future from within. Next Web Summit is the meeting point for leading the transformation that companies need.

What is Next Web Summit?

Thematic Blocks

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Your users stop navigating menus and search using their own words. They ask, and your site responds with precise information.

Conversational Experience

This is not keyword matching. The search understands user intent and finds relevant content even if the words don’t match.

True Semantic Search

Users find what they need faster. More time on your site, more conversions, and lower bounce rate.

Higher Engagement

Thanks to pre-indexing with embeddings and vector databases, responses are generated in real time.

Instant Responses

The model only responds based on your content (RAG). No hallucinations: every answer has a real source.

Reliable Information

The crawler indexes all your content: pages, products, documentation, blog. It adapts to any CMS or platform.

Any Website

More than a chatbot: an intelligence layer over all your content that transforms how your users interact with you.

Competitive advantages

Implement a conversational experience powered by artificial intelligence on top of your website’s real content. No hallucinations, no generic answers.

Contact us

Ultra-productive development powered by AI

RAG (Retrieval-Augmented Generation) combines semantic search with language models to answer questions using real information from your site.

RAG Architecture

A crawler scans your website and extracts all content. Each page is split into chunks optimized for processing.

Crawling & Indexing

Each chunk is converted into a numerical vector using embedding models. These vectors capture the semantic meaning of the text.

Vector Embeddings

Vectors are stored in a vector database (Qdrant, Pinecone, Weaviate) that enables extremely fast similarity searches.

Vector Database

When a user asks a question, the query is also vectorized. The most similar chunks (Top-K) are retrieved and a reranker sorts them by relevance.

User Query

The most relevant results are sent as context to a language model that generates a natural and accurate response based on your content.

LLM Generation

Significantly accelerates the development lifecycle. From rapid prototyping to production, AI tools enable faster iteration and code generation.

Faster Delivery Cycles

Agents and models proactively detect vulnerabilities, concurrency issues, and edge cases before code reaches human review.

Reduced Error Rates

Offload scaffolding, repetitive configuration, and basic unit tests to AI, allowing developers to focus on core business logic.

Less Boilerplate

Continuously improve code quality, enforce design patterns, and modernize legacy systems through well-orchestrated prompts.

Continuous Refactoring

Automate CI/CD pipelines, infrastructure as code (Terraform, AWS), and container generation in seconds.

Streamlined Deployments

Enable developers to quickly understand system architecture by interacting with agents that have full repository context.

Accelerated Knowledge Transfer

The integration of advanced LLMs and agent-based workflows is redefining how teams design, build, and maintain complex software systems.

Empower your projects with modern architectures, autonomous agents, and specialized LLMs. Reduce time-to-market and evolve your technology stack.

The agent ingests the existing codebase, analyzing architecture, naming conventions, dependencies, and business logic to build a comprehensive system understanding.

Repository Context Ingestion

Using AI-native editors like Cursor, developers define precise instructions in natural language to implement features or resolve issues.

Specs & Prompt Engineering

Autonomous agents (e.g., Claude Code, Antigravity) operate locally, invoking tools, reading files, traversing directories, and analyzing logs.

Autonomous Agent Execution

Frontier models (Claude 3.7 Sonnet, GPT-4o, o3-mini) interpret high-level intent and determine which CLI commands to execute or code paths to modify.

LLM-Driven Reasoning

Code generation and refactoring are applied directly to source files. Agents can run local servers and execute test suites automatically.

Code Generation & Validation

Developers review AI-generated changes in a pull request-like workflow. After approval, changes are committed and deployed to production rapidly.

Review & Deployment

The software development lifecycle goes from being entirely manual to an orchestrated flow where autonomous agents assist the engineer step by step.

Omnichannel content management and creation.

Individualized experiences and targeting.

Personalization

Metrics and continuous journey optimization.

Analytics

Integrations

Modular pieces designed to work together, enhancing each user's experience across all digital channels.

We orchestrate modern architectures to scale your business capabilities. Reduce implementation time and amaze your audience across all channels.

The new generation of integrated and personalized digital experiences

We implement and orchestrate the best "best-of-breed" solutions in the market to build solid and scalable architectures.

Comprehensive platform for B2B digital transformation with integrated commerce and advanced personalization.

Ibexa DXP

API-first content infrastructure for scalable and omnichannel digital experiences.

Complete enterprise ecosystem with content management, assets, and AI-driven personalization.

Adobe AEM

Visual experience orchestration that unifies multiple content sources without code.

Uniform

Discover how AI solutions become tangible and efficient business utilities.

We transformed the corporate website search engine by integrating advanced semantic capabilities, enabling more accurate results and incorporating file indexing (images and PDFs), enhancing the ability to naturally find valuable documentary resources.

Enterprise Semantic Search

Grupo Energía Bogotá (GEB)

A fully custom product implementation to improve personal branding. By completing a structured survey, an AI agent processes, scores, and returns a highly detailed result of improvement areas, along with fully personalized next steps based on the user's profile.

Agent-Assisted Brand Evaluation

Exec Brand Authority (EBA)

Our internal platform supporting editorial creation and management. It includes SEO sitemap analyzers, content revamp modules, niche-based audience persona generators, blog idea autocomplete, and quality checkers for human editors.

Web Content Orchestration and Quality

Suite Aplyca Content AI

We start with your vision and expand it using the latest AI tools to create powerful, fast ecosystems tailored to your users.

We accelerate digital success by creating products that benefit both your customers' experience and the productivity of your internal development and marketing teams.

Smart results that understand user search intent, indexing documents and images as part of the content.

Semantic Search

Conversational interfaces that classify, evaluate, and guide users toward decisions or personalized workflows.

Specialized Agents

Support in creating sitemaps, writing articles, generating outlines, and audience profiles.

Content Generation

Acceleration of the software lifecycle through AI-assisted tools for writing, refactoring, and testing code faster.

Development Tools

Integration of RAG (Retrieval-Augmented Generation) architectures to provide AI with exclusive business context.

Custom Models

Reduction of repetitive manual work through automated processes, from CMS editing to complex deployments.

Task Automation

Digital products powered by generative AI.