Bogotá Music Market

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The Client

The Bogota Music Market (BOmm) is a promotion and circulation platform organized by the Bogota Chamber of Commerce, as part of its program to support the Creative and Cultural Industries.

It is a space designed for musicians, composers, producers, agencies, entrepreneurs, brands, record companies and publishers to discover new business opportunities and learn about the latest trends in the music industry.

The platform offers opportunities for Colombian musicians to present their productions, compositions or live shows to brands, national and international publishers, and to international circuits and festivals.

The Challenge

All music actors present themselves by virtual call once a year in order to access promotion, professional updating and networking spaces, to make agreements, alliances and business around the music industry.

The BOmm website has high traffic, reaching 145 thousand page views per year and, during the music week 6.5 thousand visits per day, with 50% accessing the site through mobile devices.

The public of the BOmm demands an agile page that allows the easy consultation of all the information of the call and the programming of the music week in October, in addition to the complete library of the musicians and groups that have participated in the BOmm since 2013. All this under aesthetic standards that correspond to the expectations of the music sector.

The site is part of the CCB network portals and requires easy administration so that content publishers can share news, photographs and events easily between the different sites.

The Solution

  • Architecture and web design: Aplyca focused first on developing an effective content strategy in conjunction with the Chamber of Commerce of Bogotá to facilitate access to content and improve the user experience . The biggest challenge was to organize information from 5 years ago and to make a scalable site that could continue growing in a logical way with future versions.

  • Enterprise Content manager: Next, eZ Publish 5 CMS was used, which is based on the Symfony2 framework, that allowed them to integrate all their content management needs into one tool.

  • Web Acceleration: We increased the web site velocity more than 10 times using our services and know how of Web acceleration.

  • Cloud services: Cloud architecture and migration from the site to the cloud with Amazon Web Services to improve the site scalability and security, and to reduce costs.

  • Integration with other systems: Aplyca developed an integration with the BOmm managment artist systems, allowing for the content to be managed directly by the participant artists.

  • Support and maintenance: Aplyca continues with the portal maintenance and improvement, continuously improving the design and the architecture.


  • Site's construction phase in less than 2 months.

  • Adaptable design to mobile version (Responsive).

  • Management of editing and flow roles and content approval.

  • Integration with other platforms that send updated contents.

  • Ability to perform extensive searches with eZ Find, reducing the service costs of external search systems.

  • Cloud scalable design with Amazon Web Services using CDN (Content Delivery Networks) and site acceleration with Varnish.

The Results

A few months after the launch of the website, the following improvements were achieved:

  • Totally responsive site.

  • The visits increased by 45%.

  • The visit time increased from 2 to 3,5 minutes.

  • The bounce rate decreased in 12,5%.

  • The site velocity increased more than 1000 times.

  • The site availability is almost 100%.

  • The site supports traffic spikes and hacker penetration attacks.