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Registration and Welcome

Greg Boone

AI and Trust: The New Rules of Marketing

Samir Estefan

How is AI Advancing in Latin America?

Lesly Gómez

Nelson Yobany Pabón

Digital Transformation with Impact: Strategy, Culture and Governance

Felipe Jaramillo

The Future of the Web and Software Development

Cocktail and Networking Lounge

Agenda

The future of the web in digital transformation

Next Web

Summit

Speakers

, a digital marketing and content agency headquartered in Raleigh, North Carolina. He leads the integration of Artificial Intelligence and automation into brand growth strategies and digital storytelling.

Recognized technology executive and innovation strategist, currently CEO of 

 and board member of organizations such as 

He was named Tech Executive of the Year in 2018 by the 

 implementation for businesses, frequently participating as a speaker at events such as the 

 Software Asset Management, Process Mining, and 

Business consultant specializing in Intelligent Process Automation, 

 one of the most recognized technology blogs in the region.

 in Colombia, where she led key connectivity and state digitalization projects.

Outstanding Colombian leader in technology and digital transformation. She has held senior management roles as CIO, CTO, and CDO at major corporations. She served as director of the 

 Data Science, project management (PMP), and agility. She is part of the Women in ICT community and the 

Women on Boards of Directors program at CESA.

She has recently participated in high-level events such as ANDICOM 2024 and the Infrastructure Summit 2025, focusing on how to empower traditional sectors through the use of 

 app, which has more than 3.8 million users.

He has led Terpel's technology strategy since 2020, standing out for the company's full migration to Google Cloud, the implementation of digital solutions for service stations, and the 

 as one of the 25 best CIOs in the country. He is an expert in the implementation of 

cloud infrastructure, hybrid architectures, and E-Commerce.

Expert in high-impact digital solutions including digital experience platforms, 

He has achieved the modernization of technology platforms for large corporations across multiple countries.

 a unit dedicated to experimentation with emerging technologies such as 

 He leads collaboration with global platforms like 

 to optimize the web experience and the deployment of high-traffic sites in Colombia, Spain, and the United States.

Expert Bios

Next Web Summit is the event where technology leaders and experts share the real experiences behind digital change. Impactful conferences, stories, and conversations that inspire. Discover how the most innovative organizations are redefining the future from within. Next Web Summit is the meeting point for leading the transformation that companies need.