Skip to main content

Is an Ibexa DxP the Right Fit for Your Digital Agency’s Clients?

2021-04-13 | Written by Felipe Jaramillo Fonnegra CEO
Best dxp customer experience ibexa

A digital experience platform (DxP) is the next frontier for enterprise-grade companies constrained by a traditional content management system (CMS). And you can be the digital agency that gets a DxP off the ground for these large clients. 

A DxP is a selection of technologies that speak to one another, that integrate, on one united platform. Ecommerce systems, identity systems, apps, portals — all of these (and more) connect and are then managed under one umbrella, the DxP.

If you’re reading this, you likely have an understanding of DxPs. In fact, you’re probably already considering a DxP or trying to convince your clients and prospects it’s a good fit. However, evaluating potential DxPs is complicated — it’s a perplexing technology, there are a lot of options on the market, and it’s difficult to discern a legit DxP from a dressed-up CMS. 

Traditional CMS Limitations 

Before we dive into the specifics of Ibexa’s product suite, let’s discuss the problems a CMS creates that push companies toward a DxP in the first place. 

A CMS is great if you’re using it the way it was intended to be used — for content management. But the main challenge is, the moment you need more technical capabilities, you’re limited by that CMS. 

Content management systems simply weren’t built to support integrations and extensions for complex businesses. For example, if you tried to integrate an ecommerce system into a CMS, you’re really shoving a square peg into a round hole. It might integrate in theory, but it won’t be easy to do or efficient to manage long-term. 

A CMS is also limited by its:

  • Pre-production management and staging options
  • Underlying architecture, needed to buttress complex integrations
  • Upgrade mechanisms, which disrupt connected systems
  • Personalization or segmentation options, necessary for tailored customer experiences 
  • Highly-structured, inflexible content library (landing pages, etc. can’t be customized easily) 

It’s not that CMSs are bad. In reality, they remain powerful tools for many businesses. And a DxP isn’t for everyone just yet. Companies with a single website and no complex integrations don’t need DxPs until they’re more mainstream and cost-effective. 

That said, if your clients are high-powered, multi-website, multi-asset tech conglomerates, they are likely ready to level up to a DxP because of these CMS shortcomings. 

The Top 3 Advantages of a DxP for Ecommerce Websites

We’d like to put one legit DxP on your consideration list: Ibexa. 

Ibexa now offers a DxP but, unlike some providers, their platform inherits years of maturity and functionality from their time-tested CMS. 

Companies want DxPs for the exact reasons CMSs stop working for them. Namely:

  • Maximum customer personalization
  • More variability in content types
  • Stronger integrations

Most importantly, and we can’t say this enough, DxPs lead to stronger integrations. Your ERP can speak to your CRM which can speak to your mobile app, and so on. This creates both a seamless user experience (no more clicking away from the “parent” site to the .store ecommerce hub) and an easier backend to manage. Everything’s in one place. 

The Differentiating Factors of an Ibexa DxP  

DxPs might sound great to you. They could be the perfect tool for some of your clients. But why choose Ibexa’s DxP over others? 

As mentioned, Ibexa’s DxP was built atop an already successful CMS. They didn’t jump on the DxP bandwagon just because it’s trending, building a system from scratch. Rather, a DxP was a logical next step once they perfected their CMS. 

In addition, Ibexa’s DxP features:

  • Stable security proven by a track record with few instances of vulnerability and a robust permissions system.
  • An integration model that, as a bonus, includes functionality for third-parties or multiple teams. For example, app developers (a third-party agency) can extract relevant website info and populate it into the app with ease — no need for hacks or repetition of efforts.
  • An API-first mentality. Every DxP has an API, an application programming interface, but Ibexa built their API before they built the rest of their system, not as an afterthought. As a result, content extracted by third parties is machine readable — it comes out clean.

Ibexa’s Customizable Product Offering Fits Your DxP Needs

Ibexa is also preferable to other DxP providers because they have a tiered product offering. You don’t have to pay for or implement every portion of their product at once. Instead, you can start with the basics and know the rest is there — and will add on seamlessly — when you need more functionality. 

There are three tiers available:

Ibexa Offering

  1. Ibexa Content
  2. Ibexa Experience
  3. Ibexa Commerce

Ibexa Content is their core offering and includes all of the expected basics of a DxP, complete with the Ibexa-specific advantages we’ve discussed. 

Ibexa Experience builds on Ibexa Content with two important proprietary additions: Website Factory and Page Builder. 

You can use Website Factory to create sites without technical intervention. So, you can replicate or build new websites from what already exists without outside help. Page Builder is an advanced drag and drop interface that makes it easy for you to build dynamic content pages across sites. 

Ibexa Commerce is the most robust DxP solution. It includes all of the features of the previous two tiers and adds a custom ecommerce solution designed to integrate with any ERP. Notably, Ibexa Commerce users won’t have to manage their product inventory (PIM) separately from their sales (ERP). 


4 Considerations for Creating Exceptional Customer Experiences with a DxP

To access this resource, please complete the form:

Sign up to receive our monthly insights directly to your inbox!

Privacy Policy for Aplyca

At, accessible from, one of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of information that is collected and recorded by and how we use it.

If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us. Our Privacy Policy was generated with the help of GDPR Privacy Policy Generator from

General Data Protection Regulation (GDPR)

We are a Data Controller of your information.

Aplyca legal basis for collecting and using the personal information described in this Privacy Policy depends on the Personal Information we collect and the specific context in which we collect the information:

  • Aplyca needs to perform a contract with you
  • You have given Aplyca permission to do so
  • Processing your personal information is in Aplyca legitimate interests
  • Aplyca needs to comply with the law

Aplyca will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your information to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our policies.

If you are a resident of the European Economic Area (EEA), you have certain data protection rights. If you wish to be informed what Personal Information we hold about you and if you want it to be removed from our systems, please contact us.

In certain circumstances, you have the following data protection rights:

  • The right to access, update or to delete the information we have on you.
  • The right of rectification.
  • The right to object.
  • The right of restriction.
  • The right to data portability
  • The right to withdraw consent

Log Files follows a standard procedure of using log files. These files log visitors when they visit websites. All hosting companies do this and a part of hosting services' analytics. The information collected by log files include internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamp, referring/exit pages, and possibly the number of clicks. These are not linked to any information that is personally identifiable. The purpose of the information is for analyzing trends, administering the site, tracking users' movement on the website, and gathering demographic information.

Cookies and Web Beacons

Like any other website, uses 'cookies'. These cookies are used to store information including visitors' preferences, and the pages on the website that the visitor accessed or visited. The information is used to optimize the users' experience by customizing our web page content based on visitors' browser type and/or other information.

For more general information on cookies, please read "What Are Cookies".

Privacy Policies

You may consult this list to find the Privacy Policy for each of the advertising partners of

Third-party ad servers or ad networks uses technologies like cookies, JavaScript, or Web Beacons that are used in their respective advertisements and links that appear on, which are sent directly to users' browser. They automatically receive your IP address when this occurs. These technologies are used to measure the effectiveness of their advertising campaigns and/or to personalize the advertising content that you see on websites that you visit.

Note that has no access to or control over these cookies that are used by third-party advertisers.

Third Party Privacy Policies's Privacy Policy does not apply to other advertisers or websites. Thus, we are advising you to consult the respective Privacy Policies of these third-party ad servers for more detailed information. It may include their practices and instructions about how to opt-out of certain options.

You can choose to disable cookies through your individual browser options. To know more detailed information about cookie management with specific web browsers, it can be found at the browsers' respective websites.

Children's Information

Another part of our priority is adding protection for children while using the internet. We encourage parents and guardians to observe, participate in, and/or monitor and guide their online activity. does not knowingly collect any Personal Identifiable Information from children under the age of 13. If you think that your child provided this kind of information on our website, we strongly encourage you to contact us immediately and we will do our best efforts to promptly remove such information from our records.

Online Privacy Policy Only

Our Privacy Policy applies only to our online activities and is valid for visitors to our website with regards to the information that they shared and/or collect in This policy is not applicable to any information collected offline or via channels other than this website.


By using our website, you hereby consent to our Privacy Policy and agree to its terms.


Aplyca’s Unique Role Integrating Ibexa DxPs for Digital Agencies

Ibexa is a fantastic platform, but they don’t offer implementation. They instead rely on outside partner agencies to institute a DxP for their customers. 

This is where Aplyca comes in. We have over 15 years of experience as an Ibexa Platinum partner. Better yet, our team has implemented approximately 100 Ibexa-based solutions. 

A Flexible Approach Leverages Your Team’s Strengths 

Unlike other nearshore agency partners, Aplyca takes a flexible approach to Ibexa implementation projects. We can manage some or all of implementation for you, depending on your team’s technical chops and bandwidth. 

For instance, we can provide 100% of the UX and backend work as well as operations and maintenance. Alternatively, we can simply complete backend tasks. Whatever fills in the gaps for your team. 

Scalability and Resiliency for Long-Term DxP Success

Not every nearshore firm will center scalability and resiliency when building out your DxP, which could lead to dissatisfaction with your implementation partner

In practice, a scalable DxP means you won’t need to update every integration when the system updates. Also, your system will be resilient because we’ll build safety nets for you. You wouldn’t board a plane with no backup engine, right? We won’t build a DxP that will fail when one part misfires. 

A Content Migration Partner Means a Clean DxP

Content migration — moving your assets from your CMS to your DxP — is a top concern for all of our clients. That’s because content migration can result in poorly-structured older content worming its way into your pristine new platform. 

Aplyca can carry out the content migration for you, ensuring all content on your new platform is clean. 

Aplyca’s Custom Form System Tracks Leads with Ease

Last but not least, Aplyca developed its own powerful form system that we can implement alongside a DxP. 

While Ibexa doesn't offer a robust form solution, Aplyca recognizes how important they are. We've stepped in to fill this gap for our clients. After all, forms capture leads and other data, creating fruitful relationships with prospects.

Only Aplyca can implement an Ibexa DxP with all of these details (with a custom form system) in mind. Ready to pursue a DxP for your clients? Let’s talk.