The American Chemistry Council (ACC) is an industry trade association for US chemical companies, based in Washington, D.C. Its 190-plus members contribute research to inform and advise state and federal policymakers, and networks of specialist industry groups also organize their activities under the ACC umbrella.
The Council is an important provider of data and statistics. Its Chemical Activity Barometer is a leading indicator of the broader US economy. In 2015, its huge range of content was migrated to a CMS that proved too unergonomic for end-users and editors. Five years later, ACC decided to rebuild the site on Ibexa DXP.
Rigid frontend architecture.
“Wall of text” content difficult to search and scan.
Content very slow to upload or modify.
Three-month discovery phase.
Content had built up to 20,000 pages; this was cut down to 3,000 in the migration.
Extensive use of Ibexa Page Builder to make content more accessible to all interest groups.
Micro-sharing option and contextualized search part of complex six-month development.
The American Chemistry Council (ACC)’s project won Marcom Gold price and Davey Awards in the General-Associations category.