The Grupo Energía Bogotá (GEB) generates, transmits, distributes and sells
energy, natural gas and fossil fuels.
Listed on the Colombian Stock Market, the company is the main multinational
electric energy and natural gas company in the region. Its markets include
Colombia, Peru, Guatemala and Brazil.Also, it is a “strategic connecter,” focused
in three business groups:
Urban Energetic Solutions, which develops and operates the infrastructure
to supply electricity and natural gas to large cities.
Interconnection for Market Development, which connects the sources of
energy generation with consumption mega-centers and large users.
Low Emission Generation, which seeks new renewable energy
opportunities in countries that are moving toward sustainable and low-emission
Empresa de Energía de Bogotá needed to increase its visibility for current and
potential stakeholders. In addition to a website redesign, the energy giant needed a content
management system that would improve user experience and resolve availability
Aplyca divided the strategy into various phases:
Architecture and Design
We defined EEB’s digital presence project. We interviewed staff in every area to
collect information and to build a content presentation strategy thatwould enable
the user to navigate the site and easyily access content. Based on this, we
defined the architecture and the new design for their web portal.
The site was built using eZ Publish CMS. This tool allowed us to create, not just
ECB’s site, but multiple sites within the same platform in two languages, an
editing and content approval flow, and the integration of several internal
We migrated the site through Amazon Web Services to guarantee its scalability,
availability and high performance.
Support and Maintenance
Since the portal’s launch, Aplyca has continued to support the sites. During this
time, we have built more sites for subsidiaries through evolutionary sites. We
also developed internal blogs to improve communication amongthe
organization’s personnel. Grupo de Energía de Bogotá. now has five web portals and three internal blogs.
Grupo de Energía de Bogotá.
Fundación Grupo de Energía de Bogotá.
Standout characteristics and functionalities
Developed multiple internal and external websites using a single application and eZ Publish license.
l Integrated internal blogs with the Microsoft active directory.
Created editorial flows that allow collaboration and content approval.
Facilitated email marketing and an analytical web script with eZ
Marketing Automation Integrated a Content Management System.
Architecture and sites are stored in the cloud using Amazon Web Services.