La Vanguardia, a daily newspaper in Satillo, Coahuila, Mexico, has been published in its printed version since 1975 and started online operations with vanguardia.com.mx in 1995. The classified advertising section in the print edition and the online classified engine were important sources of revenue, but they needed constant updating as technology changed and user demand grew.
Recognizing the need for an agile platform to power online classified publishing, Vanguardia partnered with Aplyca, which created a feature-rich enterprise portal based on the latest version of eZ Publish. The solution extends Aplyca’s pioneering work in the area of revenue-producing gateways for print and digital publishers.
The site includes:
- Free and paid classifieds
- Multiple publishing plans (printed and online in multiple formats) with upgrade options
- Search and filtering for ads in the auto, real estate and jobs categories
- Integration with the classified listings in the print edition
- Payment system integration for credit and debit card purchases
