Bogotá, Colombia - Aplyca Tecnología, Latin America’s leading provider of web publishing technologies for media, has completed installation of a pioneering “freemium” solution as part of its software upgrade for the redesigned Tico Times’ website.
The application, an eZ Publish solution crafted by Aplyca, allows the English-language weekly to provide selected content for free, while charging affordable rates for premium articles and products.
“As publishers seek new revenue sources, our Aplyca solutions are positioned to provide a very good editorial system that allows you to manage content and monetize user engagement. It’s a complete cycle from content development to publishing and profit, ” Aplyca founder Felipe Jaramillo Fonnegra said.
The Times is Central America’s leading English language newspaper, and its website attracts more than 200,000 monthly visits. For the “freemium” system, Aplyca created a subscription and paid content extension that permits readers to purchase credits using a credit card and spend the credits to access premium content. The new site also features an easy-to-use classified section based on the light version of the eZ publish classified solution developed by Aplyca.
Aplyca specializes in solutions for digital media and large-scale business portals that enhance revenue opportunities, increase editorial efficiency and provide unprecedented flexibility and content management. Its enterprise solutions are based on the same applications used by Vogue, National Geographic, Schibsted, Elle and many other top publications.