We believe that technology works successfully when it is invisible to users. That’s why we put our efforts into working out a solid web strategy for each of our clients, targeted to their business objectives. To accomplish this, we follow four principles:
| Planning | Aplyca works closely with you to define the outcomes you need. From analyzing your current web platform and structure and recommending architecture and design changes, to documenting use cases and fine-tuning reader expectations, we construct a road map that specifies the best plan of action to meet your unique business goals. |
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| Content | Most of our solutions include heavy customization of work-flow processes. These may range from the editorial flow needed to publish an online magazine to the preview and approve requirements of a large multi-national company. Your content represents you to your audience, and we help you develop, organize, and position it in the exact way that you require. |
| Design & Development | We favor SCRUM, an iterative, incremental framework for project management and agile software development. As opposed to the traditional “waterfall” approach, in which a single iteration can take months or years in the cycle, agile development practices favor short iterations or sprints that result in usable code early in the project’s lifecycle. Every piece of the solution is tested while it is coded and again before going live. |
| Implementation | When it’s time to put your new design into action, we are there with you every step of the way. We also offer training and documentation for your editorial and technical staffs, so they are fully equipped to run every aspect of your systems on their own. |

